“Heads in the Cloud | Where Technology Meets Humanity” podcast from X is designed to share how technology impacts people’s lives. It’s for business owners, professionals, and executives who want to learn more about how technology can make a difference in the real world.

The podcast will feature easy-to-understand stories and interviews with experts, showing how technology is used in everyday life and in different industries. Our goal is to make complex tech topics relatable and helpful.

Key Goals

• Attract new clients and build trust with current ones
• Grow the audience to 300 subscribers in the first 6 months
• Include interviews with Creospark leaders and experts from different fields
• Provide high-quality production with good microphones and webcams
• Collaborate with other podcasters and influencers

Marketing Strategy

The podcast will be available on Spotify, Apple Podcasts, and SoundCloud. We will promote it through email, social media (LinkedIn, Instagram Reels, YouTube Shorts), and blog posts. Once we reach 2,000 listeners, we will look into sponsorship and affiliate deals with ads at the beginning, middle, or end of the episodes.

By sharing simple and real stories about technology, we’ll help x build a strong reputation and connect with our audience.

Why?

Podcasts are popular among B2B professionals, business owners, and executives, serving as a key source of information and learning. This medium will help us attract new leads, build client trust, and position x as an industry leader.​

What will it do?

Helps us connect with our audience, attract new leads, and build trust with our clients.

It will position x as an industry leader and provide valuable insights and information to our listeners. With your approval, we can make this podcast a reality and take our marketing efforts to the next level. ​

What’s our UVP?​ (Unique Value Proposition)

Our podcast, stands out because we focus on how technology impacts real people. We don't just talk about the latest tech trends or DIY projects. Instead, we share real-world stories and use cases, showing how technology changes lives.

People will want to listen to us because we share human-centered stories and real-world use cases, showing how technology is applied in everyday life. Our hosts and guests bring strong technical expertise, providing valuable insights. We focus on how technology transforms industries and improves lives, making complex topics easy to understand and relatable.

People will want to listen because we offer a mix of human stories and technical knowledge.

How We Do It? ​

Here's our plan

• Format: Interviews with industry experts, 1:1 interview based

• Frequency: New episodes every two weeks

• Platforms: it will be available on major podcast platforms like Spotify, Apple Podcasts, and SoundCloud

• Promotion: Through webinars, website, emails, social media, and blog posts. And Partnering with other podcasters